otum's Calliflower Conferencing Service Targets Small Businesses

Traditional conference calls can be among the most boring and user-unfriendly experiences in the business world, as they consist mainly of listening, pressing phone keys and trying to be heard. Add a Web interface, though, and a conference call can perk up considerably; moderators and users can set up and join conferences through their browsers, and they can even communicate with each other in different ways besides voice during the conference itself. A new service from iotum Inc. called Calliflower provides a good example of how Web-based conference calling can increase both the usefulness and the ease of use of group phone calls.